A dynamic platform anchored by influencer-penned brilliant adventures, lazy afternoons, & more.
We worked together to bring the brand to life online, designing and building a fully responsive digital experience. To support the brand’s digital strategy we built out a robust storytelling platform “Stories From the Hangar and Beyond”, which captures influencer and user generated adventures, party ideas, and more. The brand is also working with foodie bloggers and notable California mixologists to create unique recipes. We built a Recipes platform that aggregates this content, and injected it with Pinterest’s Recipe Rich Pins feature, helping aspiring mixologists hit the kitchen with confidence. To lay the groundwork for a more robust CRM strategy and build audience in anticipation of the brand’s late 2015 hangar opening event, we integrated sign-up forms throughout the site prompting users to enter their email in exchange for information about tastings, tours, and more.