Cuervo’s Annual Agave Bar wins big numbers through careful CRM strategy

Jose Cuervo knows how to throw a (sustainable) fiesta. The annual event, featuring their 100% recycled agave bar, has ventured to LA, Chicago, and most recently, San Diego. Ei has been there since day one doing what we do best: creating custom end-to-end digital experiences and driving maximum results.

We created a digital experience that flowed smoother than a well-poured shot of Cuervo, with a custom web experience and RSVP email and SMS flows. We jumped through the hoops to build a solution that followed California state laws while also accomplishing Cuervo’s goals. And when the Cuervo Agave Bar event needed a boost, we quickly shifted gears to drive positive conversions for the on-site event. With designers, developers, and dedicated project managers on hand, Ei was able to remotely handle the curveballs of an on-site event, working overtime to ensure the multi-day weekend event ran smoothly.

Our work on the Agave Bar speaks for itself– the event gains thousands of RSVPs and tens of thousands of page views, increasing steadily year to year. Submission rates for RSVPs and email open rates remain consistently high, with a surge in new email subscribers for just San Diego alone. A post-event survey helped inform Cuervo about their audience, providing valuable insights that can be used for future initiatives. 

Guests danced the night away to DJ sets while sipping Cuervo cocktails, snacking on chef-crafted bites, and checking out sustainable merch giveaways. Wherever next year’s Agave Bar lands, you better believe we’ll be there with the best RSVP experience you’ve ever seen 😉